currently accepts advertisements on ORLive.com, and an overview of our policy is
policies are as follows:
- We will
clearly distinguish advertising from health information content, using
identifying words, design, or placement. We will design ORLive.com to
avoid confusion between advertising and health information content.
- It is the
responsibility of the advertiser to comply with the laws and regulations
of the United States of America, the country in which the site is based.
This includes pharmaceutical advertising to physicians that must be in
compliance with FDA guidelines for Direct to Physician (DTP) advertising.
In addition, CME programs must be labeled in accordance with the
guidelines of the Accrediting Council for Continuing Medical Education
(ACCME) and any other relevant accrediting bodies. We reserve the right to
review all Advertising for compliance with applicable laws and regulations
and, if we become aware of any breach or potential breach of any
applicable law or regulation or of these guidelines, we may remove the
- We will
have sole and absolute discretion with respect to interpretation and
enforcement of this policy and all other issues associated with
advertising on ORLive.com. We may change this policy at any time in its
sole discretion by posting a revised policy to ORLive.com.
- Under no
circumstances will our acceptance of an advertisement be considered an
endorsement of the product(s) and/or service(s) advertised or the company
that manufactures, distributed, or promotes such product(s) and/or
- We reserve
the right to reject, cancel, or remove at any time any advertising from ORLive.com
for any reason and will provide prompt notice to the advertiser upon
rejection, cancellation, or removal of any advertising, together with an
explanation following the rejection, cancellation, or removal. We will not
accept advertising that, in our opinion, makes unsubstantiated claims of
therapeutic benefit for particular products or contains false or
misleading information. In addition, we will not accept advertising that,
in our opinion, is not factually accurate and in good taste.
- We will
not permit at any time the placement of any advertising for illegal or
objectionable products. Advertising must not contain fraudulent,
deceptive, or offensive material, including material that misrepresents,
ridicules, or attacks an individual or group on the basis of age, color,
national origin, race, religion, sex, sexual orientation, or handicap.
Advertising must not be related to any of the following: alcohol,
firearms, ammunition, fireworks, gambling, pornography, or tobacco.
individually identify any users of ORLive.com or obtain inappropriate
access through other technological means to personally identifiable
will not influence the way any search results for specific information by
keyword or topic are displayed on ORLive.com. We will post all of the
variables used to determine relevance ranking and the order of search
results presented to ORLive.com users. We reserves the right to feature
original ORLive material or content within search results, and any such
hierarchy of search results will be free of any influence from
advertisers. However, we will target advertising or sponsored health
information content to users based on information about them or their use
of ORLive.com, including searches they conduct. In addition, we provide a
separate area on the search results page in which sponsors and advertisers
may purchase space to list their content or advertising.
advertising shall be permitted which may injure the good name or
reputation of OR-Live, Inc. or ORLive.com.
A detailed media
guide for accepting advertisements and Medical Device and Pharmaceutical
Advertising Sponsorships for 2010 is now available upon request.
Please direct all inquiries and comments to: